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Al Ayoon

A digital home for a Qatari classic-car house.

Al Ayoon classic-car website displayed on a tablet

The project

A classic-car house needs a presence that gives its vehicles the room and attention they deserve. Al Ayoon’s site leads with the cars, using a restrained palette and a bold editorial voice.

Design direction

The opening pairs monochrome automotive imagery with large, expressive type. A spare navigation lets the work, services, and shop remain easy to find without competing with the vehicles.

  • A cinematic first impression built around a classic car
  • Expressive display typography against a quiet black canvas
  • Clear routes into services, work, the shop, and booking
Explore the website in motion

See the work for yourself.

Visit live site ↗
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