← All workHaircare · Identity & website
The Usual
A considered identity for a student-built haircare brand.
The project
The Usual is a student-built haircare brand with a simple, confident point of view. Its digital presentation puts the product and the people behind it in the foreground.
Design direction
The identity works through direct language, monochrome product imagery, and generous type. The site’s opening makes the brand’s student-built story immediately legible and offers a clear path to shop.
- Product-led imagery and a quiet monochrome palette
- Direct messaging about the brand’s student-built origin
- A simple path from introduction to shopping
See the work for yourself.
Visit live site ↗